Position Title: Message Coordinator
Status: Temporary Position
Timeframe: August 15 – October 15, 2016
Reports to: PCI Media Impact Program Director
Location: Mozambique
Project Overview
Each year, around 6 million children die from preventable and treatable illnesses before reaching their fifth birthday. In response, UNICEF’s Facts for Life (FFL) Communication Initiative was developed as a key behavior change communication strategy in the form of a handbook that provides vital messages and information for caregivers and communities to use in protecting the lives of children. Social and behavior change communication (SBCC) has the potential to improve adherence rate and accessibility to key Facts for Life (FFL) behaviors, including infant and child feeding practices (IYCF) related to stunting. In Mozambique, stunting remains very high at 43% (DHS 2011).
In 2014, UNICEF partnered with Radio Mozambique, PCI Media Impact and the World Food Program to produce and broadcast Ouro Negro (Black Gold) in Mozambique. Ouro Negro is conceived as the FFL flagship communication program targeting women aged 15-35. Originally planned to last 84 episodes and broadcast only on national radio, Ouro Negro has now 168 episodes to be aired in the national radio station and 10 provincial stations from Radio Mozambique, 58 community radios and 2 commercial broadcasters. Ouro Negro aims to reach over 1.5 million people with compelling stories around nutrition, including IYCF; hygiene and sanitation; HIV prevention; maternal and child health; and prevention of violence and child marriage.
About PCI Media Impact
PCI Media Impact has empowered communities worldwide to inspire positive social and environmental change through storytelling and creative communications. We are a leader in the Communications for Development sector, with a particular expertise in Entertainment-Education.
For over 30 years, we have advanced the well being of vulnerable populations by improving knowledge, shifting attitudes, and changing behaviors with regard to critical global health, human rights, social justice and environmental issues. Our commitment to three interconnected themes – Health, Empowerment and Environment – means we address a wide variety of issues: family planning, reproductive health, sanitation, HIV/AIDS, Ebola, rape, trafficking, women's empowerment, youth education, natural resource management, wildlife conservation, climate change and sustainable development.
Together with our partners around the world, we have produced more than 5,000 episodes of 100 television and radio productions, reaching more than one billion people in over 59 countries.
For more information, please visit www.mediaimpact.org.
Responsibilities
Under the overall guidance of UNICEF and PCI Media Impact, the Message Coordinator will be responsible for implementing message tracking activities for the EE radio drama Ouro Negro. Activities will include the review, analysis and reporting of key messages to determine message quantity and EE story quality. The Message Coordinator will work closely with the Monitoring and Evaluation Manager and the Acting Program Director. The message tracking will inform:
- Program Planning: the report will provide a map of communicated messages across issues and behaviors
- Monitoring: the report will inform evaluation activities
- Program Sustainability: the report will support fundraising and new partnership building
Tasks Include:
- In close collaboration with UNICEF and PCI Media Impact implement developed content analysis framework across 18 stories (Season 4) of Ouro Negro
- Review and code a selected sample of documents and determine Kappa Statistics
- Code all 18 stories following the provided content analysis framework
- Submit revised codebook after coding 20% of all stories to UNICEF and PCI Media Impact for approval
- Analyze findings
- Create 1 report including 18 sub-reports for each storylines
- Communicate weekly the project progress and challenges with PCI Media Impact
Deliverables and Timeframe
Kappa Statistics: End of week one
Revised codebook after coding 20% of all units of analysis: End of week two
Complete coding of all units of analysis: End of week five
Submit one report, including 18 sub-reports (one per story): End of week seven
Submit final report based on feedback from UNICEF and PCI Media Impact: End of week eight
Qualifications
- Degree in Social Sciences, Communication Sciences, Public Health or equivalent experience in social/behavioral sciences, with specialized training in qualitative and quantitative research and analysis.
- Excellent oral and written communication skills in Portuguese and in English.
- Demonstrated experience in monitoring and evaluation of communication programs
- Strong understanding of tools and software conducting qualitative and quantitative research
- Prior content analysis, Communication for Development, and/or field experience in Mozambique preferred.
- Strong critical analysis and strategic thinking skills
- Positive, respectful attitude, and collaborative approach
HOW TO APPLY:
Along with a resume, please send a cover letter that explains your relevant expertise and interest in research and message design. We will start interviews as soon as we receive applications. Please send your application to cschmid@mediaimpact.org, with "Message Coordinator" in the subject line by June 30.
