Pages

Social Marketing Specialist at Banja La Mtsogolo

Global Health Corps is a one-year paid fellowship that pairs young professionals with organizations (fellowship placement organizations) that require new thinking and innovative solutions. We believe that great ideas don't change the world, great PEOPLE do! The fellowship begins in July 2015 and extends through August 2016. Fellows engage in professional development training, mentorship and thoughtful community-building, and continue to draw upon their fellowship experience and the GHC alumni network as they build careers of lasting impact.
Applicants can apply for up to 3 different fellowship positions, such as the one described below. To see the full list of fellowship positions, go to:http://ghcorps.org/fellows/apply/through-placements/.
Fellows are placed in organizations in pairs – one international fellow and one local fellow from the placement country – creating a fellowship team that is a central part of the fellowship experience.
About the Fellowship Placement Organization:Established by Marie Stopes International (MSI) in 1987 and now a senior partner of the MSI Global Partnership, Banja La Mtsogolo (BLM) is the largest sexual and reproductive health organisation in Malawi, delivering clinical services at 31 fixed sites and over 500 sites on an outreach basis. With family planning services as a core business, BLM provides healthcare to over 700,000 Malawians annually.
Banja La Mtsogolo socially markets Manyuchi branded condoms as its core product, along with Misoclear, Pregnancy Test Kits, Oral Contraceptive Pills (OCPs) and Injectollete as additional products, under its Contraceptive Social Marketing (CSM) programme. CSM has a network of over 200 outlets, including clinics, drug stores and pharmacies that buy and distribute these products across the country. BLM also supports a network of private healthcare providers with training and procurement support for family planning products and services in Southern and Central Regions as part of the Blue Star Healthcare Network. BLM, as a senior partner of the Marie Stopes International Global Partnership, is a pro-choice organization driven by its mission to ensure access to family planning methods and the eradication of unsafe abortion. It is essential that fellows considering these roles are able to demonstrate commitment to these values.
Fellowship Position Overview: The Social Marketing Specialist is expected to provide practical guidance on the promotion, placement, and pricing of CSM products (4 Ps). They will work with the BLM team to assess and redesign the wholesale distribution systems for all the products. The Social Marketing Specialist will also provide technical support to the Social Marketing Manager and a team of three sales reps. Specifically they will provide support for the development of a market strategy for each of the three core products (Manyuchi, Misoclear and Pregnancy Test Kits) on the market now. The specialist will also be involved in the registration of Smart Lady emergency contraceptive and the rebranding of the generic pregnancy test kit to Smart Lady branded test strips.
Responsibilities:
  • Increase the capacity of BLMs marketing teams to better understand how to incorporate total market approach strategies within the social marketing plans
  • Provide marketing teams with international best practices in advertising and communication interventions
  • Develop guidance documents and tools for marketing best practices and approaches including the communication, promotion, and market strategy for whole CSM programme
  • Advise technical health services teams regarding the marketing aspects of developing and launching new products
  • Improve the Company's knowledge management; collect examples of excellent marketing from the field and share with the rest of the Company
  • Develop a customer strategy for Manyuchi, Misoclear, Pregnancy Test Kits and the yet to be registered Emergency Contraceptive
  • Evaluate, develop and help implement a feasible and cost effective sales system and distribution channel for all the products
  • Assist in concept/proposal development for a business case to introduce Emergency Contraception and rebrand pregnancy test kits
Required Skills and Experience:
  • Experience with marketing and qualitative & quantitative research studies
  • Ability to combine an entrepreneurial attitude with grounded, evidence-based decision making
  • Creative and innovative thinking coupled with strategic, analytic and practical skills to develop and implement marketing strategies that generate tangible outcomes
  • Evidence of ability to work independently and to lead small groups to consensus
  • Ability to present information persuasively to a wide variety of audiences
  • Results oriented, with a high degree of personal initiative and leadership, in a minimal resource environment
  • Consumer and/or pharmaceutical experience, with proven ability to translate insights into winning marketing plans
  • High degree of creativity to find new, compelling ways to reach and communicate to consumers
Preferred Skills and Experience:
  • Experience in concept and proposal development and writing
  • Experience in supply chain management
  • MBA in marketing or related subject preferred with at least 2 years of relevant experience in Africa, especially southern Africa or any country sharing Malawi's economic status
  • Experience in private sector consumer and/or pharmaceutical marketing, preferably in emerging economies
Fellows receive the following benefits:
  • Monthly living stipend
  • Housing
  • Utilities stipend
  • Health insurance
  • A professional development grant of $600
  • A completion award of $1500
  • An advising program that pairs each fellow with an advisor in his/her area of work or interest
  • A two-week Training Institute at Yale University in the United States to begin the fellowship
  • A five-day End-of-Year retreat in East Africa to finish the fellowship
  • Three multi-day trainings during the year
  • Travel to and from placement site, all trainings, and retreats
  • Professional development and personal support from a dedicated in-country program manager
  • Personal development and accompaniment program led by Still Harbor

HOW TO APPLY:
Apply at ghcorps.org/fellows/apply/
Applications will close February 3, 2015.
*We appreciate EARLY APPLICANTS and are able to spend more time with their applications
If you have any questions about the application process and the fellowship, refer to our FAQs page athttp://ghcorps.org/fellows/apply/faqs/.

Popular Posts