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UFLP 2015 - Marketing

UFLP 2015 - Marketing
Marketing
Marketing How exactly do you make some of the UK’s most popular brands even more popular? How do you take products that in some cases have a 100-year heritage behind them and bring them bang up to date? What will you do? You’ll learn your craft hands-on over the course of up to three placements – and you’ll also receive some of the best marketing training around. You will work in the areas of Brand Development and Brand Building. You could be working for a local company or a regional innovation centre, customer development or market research. There are even opportunities to work on an international assignment. Who is it for? We’re behind some the world’s most recognizable brands, but resting on our laurels isn’t going to keep us competitive. To give us that constant edge, you’ll need expert knowledge of your brands and the people who use them. We are looking for people who are analytical yet creative, with good gut instinct and who’ll be able to find ways to make our products fly off the shelves.

Brand Development: The Body of Unilever marketing is made up of both brand development and brand building. Brand development is considered the head of the body. You will decide the strategic direction your brands will take in different markets. You will think of ways in which to marry the needs of the market with the brand strengths and drive market development through the development of toolkits that are appropriate and implementable. 

Brand development allows you the opportunity to work with global teams in crafting brand and consumer strategies that will ultimately influence consumer behaviour toward your category and ultimately your brand. You will project lead innovation that is key for market growth and brand growth. This will allow you to work cross functionally and interact with people from different areas of expertise to deliver an innovation In full and on time
Brand Building:   This is where strategy comes to life through implementation.

Brand building is the body of marketing. In brand building you are expected to treat your brand as a growing business. To this end you will understand your brand from a consumer/shopper and customer perspective. Here you will take the brand toolkit and make it come alive in your market. You will work closely with shopper and consumer insights to find the sweet spot that works for your brand. You will explore different channels in which to explode your brand messaging. You will also work closely with your customer team in developing activation that is tailored by retailer and that will assist you in growing your brand share and volumes. You will also project lead innovation that is delivered by your brand development team, along you to work cross- functionally.

As part of your development you will experience Customer Development i.e. taking our brands to market by partnering with trade i.e. Wallmart, Pick n Pay, Checkers, Clicks etc. Here you become the face of Unilever amongst our customers i.e. traders, retailers & wholesalers
Minimum requirements:

Matric with Mathematics and English (No Maths literacy) and;

A Bachelors degree with any discipline. We have a preference for BCom, BBS degrees.

All students, Foreign Nationals and SA Citizens studying at a University in SA are required to apply through the SA process.

This makes sense from a logistics and travel point of view. NB. Foreign Nationals will be placed in one of the following African countries: Angola, Burundi, Cameroon, DRC, Ethiopia, Ghana, Ivory Coast, Kenya Mozambique, Malawi, Nigeria Rwanda, Sudan, Tanzania, Uganda Zambia and Zimbabwe. Depending on business needs, foreign nationals may be placed in their home country
25% - 50%
11-Jul-2015
UFLP 2015 - Marketing

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