Pages

Consultancy to develop Integrated Sanitation Marketing, Sanitation Financing and IEC Strategy

BACKGROUND
The Government of Malawi is in the process of implementing a five-year Accelerated Sanitation and Hygiene Practices Programme with funding from the Global Sanitation Fund (GSF) amounting to USD 5 million. This is in support of the country’s growth and development goals on sanitation under the Malawi Development Growth Strategy (MDGS) II and to assist the country in achieving its Millennium Development Goals (MDGs) target on sanitation.
The GSF, created by the Water Supply and Sanitation Collaborative Council (WSSCC), aims to support efforts by various governments to ensure that more people attain sustainable access to basic sanitation and adopt good hygiene practices. Malawi is one of the countries selected to receive funds in the initial round of funding of the GSF.
The overall objectives of the Accelerated Sanitation Hygiene Programme in Malawi are to reduce open defecation, increase access to improved sanitation and ensure that people adopt and use safe hygiene practices. The Programme will help the Government of Malawi attain its vision of ensuring “Sanitation for All in Malawi” and is currently being considered for implementation in the districts of Rumphi, Nkhotakota, Ntchisi, Phalombe, Balaka and Chikhwawa.
The Programme has five major components namely:
  1. Decrease in open defecation and increased use of improved sanitation and hygiene in rural areas with lowest baseline and investment
  2. Sanitation and Hygiene Campaigns
  3. Capacity Development for Government, CSOs (local NGO, CBO) and Private Sector in Hygiene and Sanitation
  4. Support in Planning of Implementation of Hygiene Promotion and Sanitation Activities at District level.
  5. Lessons learnt from Programme contribute to improved programming in hygiene and sanitation (coordination, scaling up and quality)
In Malawi, WSSCC has appointed Plan International Malawi as the Executing Agency (EA) for the Accelerated Sanitation and Hygiene Practices Programme. As EA, Plan Malawi is the recipient and trustee of GSF funds in Malawi and administers funds to sub-grantees that undertake field level program interventions in the project areas of six identified districts. Launched in December 2010, the Programme has now been under implementation for three years. An outcome survey is being carried out to verify the results reported to date under the programme.
To increase sanitation coverage with improved sanitation technology and better hygiene knowledge and practices in the program areas, the GSF Programme in Malawi aims to bring innovations through the integrated application of Sanitation Marketing, Sanitation Financing and IEC (Information, Education and Communication) interventions. Plan Malawi is therefore seeking the services of a Consulting Firm with proven experience in these areas to:
a. develop the three separate strategies along with the tools and step by step procedures for implementation and
b. provide practical outlines of their integration so that these program elements complement each other to maximise program outcomes.
Plan Malawi has developed a detail guideline on this, which can be made available upon request
2.0 INTEGRATED SANITATION MARKETING, SANITATION FINANCING AND IEC STRATEGY
The Accelerated Sanitation and Hygiene Practices Programme has now been under implementation for three years now and significant progress has been achieved in ending open defecation through the promotion and construction of basic household latrines. However, the construction of improved latrines and rate of adoption of good hygiene practices needs further support in the program operational areas. This situation is attributed to high poverty situation and low presence of organized sanitation marketing and no or limited hygiene promotion due to non-availability of a standard information, education and communication (IEC) approach and related tools and materials.
To date, the Programme has been able to create a sizable number of Open Defecation Free (ODF) communities and sensitize thousands of people living in the programme areas on the benefits of good hygiene and sanitation practices on the public health situation. . The Programme’s community led total sanitation (CLTS) approach has been instrumental in changing communities’ perceptions and behaviors regarding sanitation and is creating demand for access and use of safe and sustainable sanitation. As a result, many people and families living in the program areas have moved away from the practice of randomly defecating in bush to fixed place defecation mainly using self-built household basic latrines. Unfortunately, many of these latrines are improperly sited and poorly constructed and have the potential to pose environmental and health threats to both users and the broader community.
In most cases, these household basic latrines are constructed with locally available materials and likely do not meet the technical requirements of an improved sanitation facility as defined by the WHO & UNICEF’s Joint Monitoring Programme
As the project areas are dispersed across the country, other site-specific factors such as seasonal flooding, sandy or rocky soils and the presence of termites are affecting the long-term sustainability of these self-built basic latrines. This is now evident that in the communities where the project approach has been carried out, people have gained better understanding about the needs for better sanitation.
Many families have already constructed improved sanitation facilities, on the other hand many families, in particular in the ODF communities, continue using poorly built and unhygienic sanitation facilities. Informal discussions with families living in ODF communities reveal that the lack of appropriate locally available and affordable sanitation products, materials and services is creating a major bottleneck to meeting the growing demand for improved sanitation facilities by local households created out of the GSF programme interventions.
The Sanitation Marketing and Sanitation Financing will be implemented in tandem to create access of the families in the GSF program areas to information, resources, materials and services for construction and purchasing of desired-and-affordable improved sanitation facilities and services. The Sanitation Marketing strategy will help to encourage and engage local private sector entities to offer appropriate and affordable sanitation products and services to households and communities in the six districts covered by the GSF Programme. While, sanitation financing is to offer loan at an affordable rate to the interested households who want to improve their sanitation facilities or buy sanitation related services so that lack of disposable income do not limit their inability for the purpose.
Information, Education and Communication (IEC) interventions are widely used in WASH programming and in most cases these are applied to bring about changes of hygiene behaviour among target groups. There are evidences of effective use of IEC interventions to change basic hygiene behaviour of people both in urban and rural areas in many countries. To provide a general sense about what IEC implies in the GSF program in Malawi is that this is a package of planned interventions which combine informational, educational and communication processes to persuade for certain program services to the people in the GSF program operation areas. Therefore, IEC interventions in GSF program in Malawi is not only aiming to change hygiene behaviour of the people in the program areas, this will also include some tools to introduce and actively promote available services for sanitation marketing and sanitation financing to them.
Plan Malawi considers the Sanitation Marketing, Sanitation Financing and IEC to be three discrete but interrelated strategies. For example, while sanitation marketing is to make sanitation products and services available to the families in the project areas, the availability of innovative sanitation financing options can play an important enabling role to help poor households gain access to desired sanitation products and services. On the contrary, we need appropriate communication tools and materials to inform and promote sanitation marketing and sanitation financing products and services to the targeted beneficiaries.
  1. SCOPE OF WORK
The Consultancy Firm selected for this assignment will be required to develop three discrete but interrelated strategies- Sanitation Marketing, Sanitation Financing and IEC along with complementing tools and guidelines necessary to facilitate their implementation and integration. The three strategies will be implemented in the program areas of all six districts covered by the GSF Programme and under the provisions of this assignment; the Consulting Firm will utilize its expertise to develop the three comprehensive strategies for their implementation and integrated applications, which ultimately provide key guidance to Malawi national sanitation strategy.
The GSF Programme in Malawi plans to engage a number of its sub-grantees to implement sanitation marketing and sanitation financing strategies in selected areas of each of the six selected districts. The selected sub-grantees will identify potential entrepreneurs in their respective project areas to train and engage them in sanitation business and sanitation-related service deliveries. These sub-grantees will also provide support to entrepreneurs to help strengthen local supply chains of sanitation products and services in close proximity of the villages and communities in the project areas. The activities of the selected sub grantees will be guided by the Sanitation Marketing strategy to be developed through this assignment.
The low income status of local households in the six targeted districts has been identified as a major impediment to families who wish to construct improved sanitation facilities following their exposure to the CLTS approach. The Sanitation Financing strategy has been considered to overcome this key constraint. Therefore, the Consulting Firm will be required to provide practical guidance and tools to GSF Programme sub-grantees in this strategy to identify and extend appropriate financial services to the interested families in the project areas, so that their financial limitations do not hinder sanitation coverage with improved sanitation facilities.
The IEC strategy to be developed by the Consulting Firm will focus on behaviour change and adoption of key hygiene practices at both the community and household levels. However, as the people in the programme areas need knowledge and motivations that they have available means to improve their sanitation facilities, the IEC strategy will also be instrumental for being effective in mass promotion of the available sanitation technologies, entrepreneurs, materials and financial services to buy sanitation products and services.
The Consulting Firm is expected to work closely with the local communities, existing Programme sub-grantees and local market actors and micro-lending organizations in the development of the three strategies and their integrated application mechanism. Once the three strategies have been developed, the Consulting Firm will be required to provide technical and capacity support to selected Programme sub-grantees to support their implementation. In addition, the Consulting Firm will build on and work closely with other sub-grantees in the Programme areas including those who are engaged for demand creation (CLTS and hygiene promotion). The Consulting Firm will also take into account of all relevant existing programming documents and reports (e.g. base-line survey, mid-term evaluation) and strategies (communication strategy, learning and dissemination strategies and monitoring framework) in devising the three strategies and their integration process. Under the guidance of Plan Malawi the Consulting Firm will present the strategies at a national level forum organized by Plan Malawi. Pursuant to above the consulting firm will follow but not limited to the following scope of work:
3.1 Sanitation Marketing
In developing the Sanitation Marketing strategy, the Consulting Firm will be required to undertake an assessment of existing sanitation information, products and services, and their respective supply chains as well as a scoping of consumer sanitation and hygiene needs and purchasing power in the six districts,. The strategy will identify ways of promoting the development of proper functioning of market for household’s sanitation products and services that will allow communities from the six districts to acquire information about the available sanitation technologies and services that they prefer at the price that they can afford to pay.
The strategy will also provide guidance to Programme sub-grantees on how to identify and motivate local entrepreneurs to engage in sanitation business and service deliveries and ways to connect them to communities and families that want to improve their sanitation facilities. Given the different contexts present in each of the six targeted districts, the Sanitation Marketing strategy will be accompanied by practical guidelines and tools to help engage local entrepreneurs to identify the most suitable sanitation products and services for even the poorest households in the community. Furthermore, the Sanitation Marketing strategy will define the supply chain of sanitation products and services, needs and desire of the target users and providers of the sanitation products and services and resources required for implementation.
Therefore, in order to carry out this assignment, the Consulting Firm is expected to:
• consult with and seek inputs of other key sector actors working in the area of sanitation marketing during the development of the Sanitation Marketing strategy. This could include building on and strengthening existing work in this area done by other development partners such as UNICEF
• undertake a sanitation market assessment of existing sanitation service providers, products and services, and their respective supply chains within the six districts covered by the GSF Programme
• conduct sanitation market research on local consumer views and preferences for sanitation products and services including those of the poorest households. The market research should provide an in-depth understanding of the factors that support and constrain households to installing improved sanitation facilities, and gain insight on what consumers believe and feel about their current defecation practices, and their views on existing designs, features and types of sanitation technologies
• identify ways of promoting the development of local markets for household’s sanitation products and services that will allow communities in the six districts to acquire information about the available sanitation technologies and services that they want and at the prices that they can afford/are willing to pay
• provide direction on how to identify and motivate local entrepreneurs to engage in the provision of sanitation business and services to meet the demand for household latrines in the six districts covered by the GSF Programme
• take into accounts of the local contexts and provide practical guidelines and tools for the local businesses and entrepreneurs and service providers wishing to meet the sanitation requirements of communities in the GSF Programme operation areas,
• Identify the supply chain of sanitation products and services, needs and desire of the target users and providers of the sanitation products and services and resources required for implementation
• review and report on supply side assessment, including analysis existing supply chain, alignment with consumer preferences and willingness to pay in the six districts
• review and report on existing characteristics of demands for sanitation products and services, including key drivers of demand and possible messages to stimulate demand
3.2 Sanitation Financing
The challenge of financing the cost of household sanitation facilities, particularly for the poorest families, is often a key constraint to scaling up sanitation coverage with improved sanitation facilities in many rural communities. To address this, Plan Malawi intends to offer small-scale financial services through appropriate partners to individual households wishing to purchase improved sanitation facilities and desired sanitation services, and to support local entrepreneurs who want to engage in sanitation business opportunities. The increased availability of appropriate sanitation financing options for local families and entrepreneurs will be an important complement to the Sanitation Marketing interventions which aims to reduce finance gap and increase sanitation coverage with improved sanitation facilities in the GSF programme areas
In developing of the Sanitation Financing strategy, the Consulting Firm will be required to undertake an assessment of existing and potential financing services and mechanisms within the six targeted districts that could be used for household sanitation financing or for promoting sanitation businesses.
The Sanitation Financing strategy shall provide clear concept and implementation guidelines for a range of suitable financial products and options; for local households with different income profiles to meet their sanitation needs, and for existing and potential entrepreneurs to engage in sanitation businesses in the Programme areas. The Sanitation Financing strategy should also provide direction and tools on how to effectively communicate information on available sanitation financing products and options to local entrepreneurs and communities.
Therefore, in developing the Sanitation Financing strategy the Consulting Firm is expected to:
• Conduct a thorough Sanitation Market Assessment in the six targeted districts to gain an in-depth understanding of local sanitation financing needs, their types and viability in various locales.
• Conduct a “willingness to pay (WTP)” survey in the six targeted districts to integrate communities’ perspective about their preferred types of sanitation products and services and to assess local families’ willingness to pay for them.
• Suggest 2-3 Sanitation Financing products for household sanitation of different economic categories along with clear description of their operation and promotion mechanism
• Suggest 2-3 Sanitation Financing products for existing and potential entrepreneurs to start sanitation businesses or to offer sanitation related services in the project areas along with clear description of their operation and promotion mechanism
• Study finance gap by reviewing and taking stock of an inventory of available sanitation supply chain in the programme and neighbouring areas
• Conduct an assessment of the views and attitudes of local households and potential entrepreneurs towards sanitation financing for meeting household sanitation needs or for opening a sanitation business. This will help understand the demand for financial services for sanitation and design required sanitation financing services in the programme areas.
• Conduct an assessment about the potential of establishing a guaranty fund to minimize the financial risks of the entrepreneurs wishing to provide sanitation products or services and if a customized guarantee fund mechanism is an appropriate sanitation financing option
• Identify and assess existing Micro Finance Organizations (MFOs), Savings and Credit Cooperatives (SACCOs) and Village Savings and Loan Associations (VSLAs) as potential partners that can offer sanitation financing services to households in the six targeted districts
3.3 IEC Strategy
In view of the different IEC materials and messages currently in use in the sanitation sector in Malawi, there is a critical need to ensure that all these work towards achieving objectives that contribute to the attainment of a common goal i.e. an open defecation free Malawi and an improved sanitation and hygiene situation for all.
To support this, the Consulting Firm will be required to develop an IEC strategy for use by all actors in the sanitation sector in Malawi. The strategy is expected to guide efforts for cultivating the right attitudes in people and inspire behaviour change with regard to access to safe and sustainable sanitation and hygiene services.
Accordingly, the Consulting Firm will be expected to:
• Develop a detailed roadmap leading to the successful development of a national IEC strategy on sanitation and hygiene with integration of Sanitation Marketing and Sanitation Financing products and services deliveries for improved sanitation facilities
• Conduct a Knowledge, Attitudes and Practices (KAP) Research on Sanitation and Hygiene: Identify existing knowledge, knowledge gaps, hostilities towards desired sanitation and hygiene behaviours, people’s sanitation and hygiene practices and opportunities for messaging.
• Identify and/or conceptualise communication keys from the results of the market assessment and supply chain assessment study, willingness to pay study and KAP research, and develop key communication issues to enable effective communication with the target audiences.
• Carry out a mapping exercise: Examine all IEC materials and messages already in use by all actors in the sanitation sector in Malawi and identify the gaps to be filled out for effective communication and promotion of the key hygiene and sanitation messages and sanitation marketing and sanitation financing products and services. The exercise will require the consultant to classify the available materials according to the wide range of objectives they seek to achieve. Such classification will take into account how the IEC materials and messages relate to the different steps towards behaviour change (i.e. knowledge acquisition, awareness, development of interest in sanitation and hygiene issues, consideration of change or adoption of new behaviour, action involving the trying of the new behaviour, and ultimately maintenance and crystallisation of the new behaviour) and promotion of sanitation marketing and sanitation financing for improved sanitation services.
• Suggest a number of well thought promotional messages for sanitation and hygiene, sanitation marketing and sanitation financing that will be used in the IEC tools
• Harmonise IEC materials: Following the classification of existing IEC materials, make decisions regarding which IEC materials can support one another to achieve common objectives, identifying and eliminating materials with undesirable, conflicting or ambiguous messages.
• Map communication channels: Assess the effectiveness of the different communication channels in use in relation to the effective delivery of sanitation and hygiene messages as contained in the existing IEC materials and promotion of the sanitation marketing and sanitation financing products and services. This part of the assignment will seek to clarify the complexity of messages, type of audience being targeted with the messages and the tools used.
• Develop an implementation plan: Lay out a logical framework taking into account communication objectives, messages to be delivered, target audiences and communication channels for three different purposes.
• Finalise the IEC Strategy: Pre-testing and finalizing the effectiveness of the different messages and tools that will have been harmonised.
• Develop monitoring and evaluation plan: Lay out the tools that will be used to monitor and evaluate the implementation of the strategies.
• Capacity building for users: Orient and train selected sanitation sector actors on the IEC strategy. Taking the ‘Trainer of Trainers’ format, this step will be expected to equip key users with skills for training other players on the implementation of strategy.
  1. KEY DELIVERABLES
• Prepare and present an inception report with explaining detail understanding of the Consulting Firm about the concept of the three strategy and their integrated applications and TORs for all the suggested studies
• Three separate reports: (a) Market Assessment and Supply Chain Assessment Study, (b) Willingness to Pay Study and (c) KAP survey on Sanitation and Hygiene. The reports should include: existing characteristics of demands for sanitation products and services, including key drivers of demand and possible messages to stimulate demand; supply side assessment, including analysis of existing supply chain and its alignment with consumer preferences and willingness to pay; available financial services for sanitation promotion in the country and analysis on peoples attitude for sanitation financing, potential financial services and their delivery mechanisms for effective promotion of improved sanitation technologies to the targeted audiences; and analysis on the actual needs and gaps of hygiene promotion in the project areas that could be addressed through the IEC strategy.
• Initial draft and Final draft of the Sanitation Marketing Strategy including the implementation tools
• Initial draft and final draft of the Sanitation Financial Strategy including the implementation tools
• Initial draft and final draft of the IEC Strategy including the implementation tools for easy and effective promotion of selected hygiene and sanitation messages and sanitation marketing and sanitation financing products and services
• Presentation of the three strategies and their integration process at National and Regional level
• Orientation workshop and TOT training on the Sanitation Marketing strategy including the tools and their applications
• Orientation workshop and TOT training for on the Sanitation Financing strategy including the tools and their applications
• Orientation workshop and TOT training for on the IEC strategy including the tools and their applications
• Technical support to the Plan Malawi’s GSF sub-grantees to implement and integrate the three strategies in their respective districts
  1. BUDGET
Interested parties are required to submit an estimated budget required to undertake this entire assignment in the most efficient manner to produce the specified key deliverables. The proposed budget should include all eligible costs required to undertake the assignment.
  1. TIME‐FRAME
The assignment will be conducted in two stages:
a. Strategies development, and all presentations and trainings are to be completed within a period of four months from the start of the assignment.
b. Technical Support on all three strategies to sub-grantees and other Programme partners is to be undertaken over within a period of two months after complete selection of the sub-grantees and partners.
  1. REPORTING REQUIREMENTS
The consultant will be responsible to the Country Director of Plan International (Malawi) for the successful implementation of the service. However, for carrying out day to day operational activities, the consultant shall interact with GSF Program Manager. All reports and documents will be in English and all quantities expressed in metric unit where applicable.
  1. EXPECTED TEAM PROFILE OF THE CONSULTANT FIRM
The Consulting Firm is expected to propose a team comprising of qualified personnel with proven experience and expertise in the areas of Sanitation Marketing, Sanitation Financing and IEC strategy development. The proposed Team Leader who will be assigned to lead, coordinate and report on this assignment must possess a minimum of 10 years’ experience in working and 5 years’ in leading social development and public health programmes . The proposed team as a whole should demonstrate a high level of knowledge and understanding about the subject matter, commitment for timely delivery, and proficiency in presentation, written and spoken English and local languages.
  1. OBLIGATION OF THE CONSULTANT
All equipment required for the assignment e.g. computers, transport, survey equipment etc including office accommodation should be included in the Consultants proposal. The Consultant will be responsible for the payment of local taxes and duties for all goods and services including levies during execution of the report in accordance with the country’s tax laws.
  1. OBLIGATION OF THE CLIENT
Plan will make available all reports on the programme to the Consultant and facilitate meetings with all key stakeholders and accessibility of the consultant to the programme sites.
How to apply:
  1. SUBMISSION
The date line for submission of both technical proposal and financial offer is February 14, 2014. Proposal should be submitted electronically by emailing gsf@plan-international.org and one hard copy submitted to:
The Internal Procurement Committee,
Plan Malawi Country Office,
Off Presidential Way,
Area 14/100 Block A,
P.O Box 2053,
Lilongwe,
Malawi.

Popular Posts