Provide franchise and commercial support to the Country team and bottling partners and co-ordination across a geographic location to achieve volume and share objectives through supporting the execution of the Bottler Business Plan (BBP).
KEY DUTIES/RESPONSIBILITIES:
- Strategy and Business Planning:
- Provide input for and support the implementation of the Bottler Business Plan
- Provide analysis and presentation support to the OMM or SOMM
- Track and Monitor business performance through the review and analysis of the weekly sales numbers
- Market Execution and Commercial Excellence:
- Support the bottler commercial and execution capabilities leveraging RED
- Build understanding of Route to Market and support projects designed to improve our market development and execution
- Support the deployment of consumer and experiential programmes across the country
- Monitor Bottler, wholesaler and trade pricing and make recommendations where necessary
- Use System tools to monitor and improve in outlet performance
- Manage Capacity to Produce and Distribute
- Monitor stocks of fills / empties at plant and ensure any issues are escalated quickly
- Leverage the support of the technical team to proactively manage capacity and quality – servicing of lines, investment, quality metrics and so on
- Franchise Leadership
- Build value based and strategic “win-win” relationships with System partners at Bottler Sale Supervisor and Area Sales Manager levels
- Support Bottler training and development modules and capability building initiatives targeted at commercial teams – especially RED, RTM and Collaborating for Value
- Sustainability
- Support the Workplace Rights and Human Rights agenda with bottling partner(s) by assisting in the organisation of pre and actual audits
- Assist fully in the execution of community programs designed to enhance KO reputation within the community
ORGANIZATION IMPACT/ INFLUENCE- Within The Company
- Senior Operational Marketing Manager or Country Manager (guidance, supervision, coaching)
- Peer associates within Marketing, Financial, Technical, PAC, HR functions etc.(collaboration)
- Reporting associates within the Operations function (leadership, guidance, coaching)
- Outside The Company
- Bottler Middle Management and at times Senior Local Management (Gain commitment to BBP)
- External organizations as appropriate and at the appropriate level
- Government officials and NGOs
- Strong understanding of RED and RED @ Global
- Knowledgeable and credible in Route to Market and Market Development
- Strong understanding of the Selling and Commercial Processes
- Understanding of managing Key Accounts
- Value Chain understanding
- Manage In-Outlet Execution and Picture of Success
- Manage Area Administration and reports
- Fluent in English
- Develops unique ideas that can be used to address business issues and improve the organization
- Focuses on projects and initiatives that deliver differentiated value to the organization
- Leverages internal insights and external best practices to promote leading edge thinking
- Responds to customer needs with expert quality and timeliness that contribute to successful outcomes
- Analyzes and influences new ideas to push own thinking and generate exceptional results
- Designs new solutions by challenging and enhancing current processes with industry inputs
- Continuously seeks to improve processes versus settling for the status quo
- Aligns priorities with clear, focused decisions that contribute to moving our vision forward
- Translates strategic messages from leaders into deliverables that provide immediate impact
- Understands his/her role in building and delivering short- and long-term results to the business
- Uses subject matter expertise as an individual differentiator to achieving results
- Works with teammates in other functions and geographies to plan for future objectives
- Creates plans that support the initiatives outlined in the Manifesto for Growth
- Thinks about the entire System when making decisions with long-term business impact
- Meets or exceeds individual performance expectations to produce exceptional results
- Organizes responsibilities so measures and outcomes are aligned with business strategies
- Overcomes risks and obstacles by proactively managing their potential impact
- Aligns everyday activities with the organization’s desire to achieve competitive advantage
- Possesses a strong desire to win and takes responsibility for critical outcomes
- Aligns individual goals to deliver focused, value-added, cost efficient solutions
- Sets stretch objectives that are constantly reevaluated to ensure organizational movement
- Strives to be a role model for collaboration, idea generation and knowledge transfer
- Leverages best practices and leading-edge ideas to shift organizational and team thinking
- Uses data from multiple constituents to devise plans and tactics for competing in the marketplace
- Builds internal and external relationships that result in leveraged solutions to the business
- Embraces change and understands the positive role it plays in achieving our business goals
- Uses personal ideas and industry information as inputs to moving others to action
- Strives to build profitable, long-term relationships that drive value across the System
- Plays an active role in the recruitment, retention and recognition of peers across the System
- Understands and leverages strengths and capabilities of self and others to maximize the team
- Capitalizes on experiences and opportunities for growth by sharing lessons with others
- Demonstrates an awareness of personal impact by adapting and adjusting to uncomfortable situations
- Seeks out and accepts perspectives from multiple sources and identifies opportunities to use them
- Recognizes differences in others and uses individual awareness to increase business impact
- Leverages appropriate networks to set and achieve business results
- Demonstrates personal commitment to our Values, holding self and others accountable
- Establishes and cultivates open, candid, trusting relationships with other team members
- Exhibits excitement and support around the work we’re doing on the Manifesto for Growth
- Commits to placing company interests ahead of personal agendas
- Takes ownership for promoting and protecting our image internally and externally
- Embraces change and demonstrates clear commitment to the success of TCCC
- Makes personal decisions that impact our ability to drive organizational success
- Ability to balance interaction at multiple levels from Bottler Middle and Senior Management to retailers requires cultural sensitivity.
- Cultural diversity specifics will depend on assigned geography characteristics
- Faced with routine problems encompassing execution aspects of the business and with different levels of complexity and urgency
- Requiring ability to identify and summarize key issues and gain alignment with the Bottler during the execution phase of agreed programs
- Monitoring and measurement as per the reporting requirements
SUPERVISORY RESPONSIBILITIES: Pinnacle trainee
RELATED JOB REQUIREMENTS/ QUALIFICATIONS:
Technical Skills
Competencies (Leader of Self)
Drives Innovative Business Improvements
Balances Immediate and Long-Term Priorities
Delivers Results
Imports and Exports Good Ideas
Develops and Inspires Others
Lives the Values
Required Experience
2-3 years experience within a FMCG Company. Functional experience within an operational function would be an advantage. Bottler experience an added advantage.
EDUCATIONAL REQUIREMENTS: First level Business degree qualification minimum
CULTURAL DIVERSITY:
ANALYSIS:
JUDGEMENT AND DECISION MAKING: The Operational Marketing Representative is responsible for the execution of the BBP for assigned Franchise territories or initiatives
WORKING CONDITIONS: Will depend on local conditions of the assigned geography and work base
TRAVEL REQUIREMENTS: Will depend on the geography of the assigned position and business priorities
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
