Brand Manager-Botswana, Namibia, Lesotho and Swaziland (BNLS)
KEY DUTIES/RESPONSIBILITIES
FINANCIAL/JOB SCOPE
ORGANIZATION IMPACT/ INFLUENCE
RELATED JOB REQUIREMENTS/ QUALIFICATIONS
Technical Skills:
Competencies (Leader of Self)
Drives Innovative Business Improvements
► Develops unique ideas that can be used to address business issues and improve the organization
► Focuses on projects and initiatives that deliver differentiated value to the organization
► Leverages internal insights and external best practices to promote leading edge thinking
► Responds to customer needs with expert quality and timeliness that contribute to successful outcomes
► Analyzes and influences new ideas to push own thinking and generate exceptional results
► Designs new solutions by challenging and enhancing current processes with industry inputs
► Continuously seeks to improve processes versus settling for the status quo
Balances Immediate and Long-Term Priorities
► Aligns priorities with clear, focused decisions that contribute to moving our vision forward
► Translates strategic messages from leaders into deliverables that provide immediate impact
► Understands his/her role in building and delivering short- and long-term results to the business
► Uses subject matter expertise as an individual differentiator to achieving results
► Works with teammates in other functions and geographies to plan for future objectives
► Creates plans that support the initiatives outlined in the Manifesto for Growth
► Thinks about the entire System when making decisions with long-term business impact
Delivers Results
► Meets or exceeds individual performance expectations to produce exceptional results
► Organizes responsibilities so measures and outcomes are aligned with business strategies
► Overcomes risks and obstacles by proactively managing their potential impact
► Aligns everyday activities with the organization’s desire to achieve competitive advantage
► Possesses a strong desire to win and takes responsibility for critical outcomes
► Aligns individual goals to deliver focused, value-added, cost efficient solutions
► Sets stretch objectives that are constantly reevaluated to ensure organizational movement
Imports and Exports Good Ideas
► Strives to be a role model for collaboration, idea generation and knowledge transfer
► Leverages best practices and leading-edge ideas to shift organizational and team thinking
► Uses data from multiple constituents to devise plans and tactics for competing in the marketplace
► Builds internal and external relationships that result in leveraged solutions to the business
► Embraces change and understands the positive role it plays in achieving our business goals
► Uses personal ideas and industry information as inputs to moving others to action
► Strives to build profitable, long-term relationships that drive value across the System
Develops and Inspires Others
► Plays an active role in the recruitment, retention and recognition of peers across the System
► Understands and leverages strengths and capabilities of self and others to maximize the team
► Capitalizes on experiences and opportunities for growth by sharing lessons with others
► Demonstrates an awareness of personal impact by adapting and adjusting to uncomfortable situations
► Seeks out and accepts perspectives from multiple sources and identifies opportunities to use them
► Recognizes differences in others and uses individual awareness to increase business impact
► Leverages appropriate networks to set and achieve business results
Lives the Values
► Demonstrates personal commitment to our Values, holding self and others accountable
► Establishes and cultivates open, candid, trusting relationships with other team members
► Exhibits excitement and support around the work we’re doing on the Manifesto for Growth
► Commits to placing company interests ahead of personal agendas
► Takes ownership for promoting and protecting our image internally and externally
► Embraces change and demonstrates clear commitment to the success of TCCC
► Makes personal decisions that impact our ability to drive organizational success
Required Experience
EDUCATIONAL REQUIREMENTS
Bachelor’s Degree
CULTURAL DIVERSITY
Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.
ANALYSIS
TRAVEL REQUIREMENTS
Significant travel may be required
ADDITIONAL INFORMATION
Brand Manager and Senior Brand Manager role has the same core competencies. The influencing factors for a Senior Brand Manager role will include time in business, strategic importance of brand, contribution of brand to total business and the like. Within the Franchise environment a higher degree of strategic direction will be provided by the BU, meaning the focus of the Franchise Brand Manager will be on shorter term plans.
APPLY
- Lead the development & execution of marketing strategies & plans for the brand to maximise long-term volume & profit flow and increase the long-term value of the brand.
- Responsible for Brand P&L, accountable for delivering UC, GP, DME and Brand Contribution goals, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.
- Nurture an effective working relationship with Franchise/SBU supporting service units and the Bottler(s) and lead proper field execution of marketing strategies.
- Lead, motivate and develop capabilities of the Brand Team (where applicable).
KEY DUTIES/RESPONSIBILITIES
- Strategic Thinking/Planning (20%) - Develop a 3-year portfolio strategy for the brand Ensure maintenance of brand equity in all initiatives; Develop and communicate the Annual Brand Plan in line with the ABP Process; Communicate and drive Strategy across the BU; Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans; Manage brand as a business in terms of drivers, opportunities and return; Use financial insight to make principle based strategic decisions which benefit the BU; Align strategy (with all key stakeholders, including bottlers) across the BU to ensure value for the system; Guardian of the integrity of the brand/trademark; develop and maintain competitor intelligence; .
- Deliver results (45%) – Develop and manage brand team (where applicable) to support strategic direction; Establish and drive brand volume, share, and profit objectives; Anticipate situations and develop approaches that maximise the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall brand plan, including BU and SBU Specialist Support teams; Define marketing DME requirements and proper allocation across the Marketing mix elements; Ensure all brand strategies and plans are consistent with SBU deliverables and business objectives; Actively observe and ensure adherence to quality standards across all brand initiatives across the Franchise; Ensure advertising executions meet agreed success criteria across BU/SBU; Provide support to countries/territories/clusters (where applicable) in planning & implementation; apply all agreed KO Marketing Process and Procedures; tactical plans are developed and monitored for delivery against strategy; marketing plans implemented, monitored and evaluated in line with Brand Plan; Tracks and analyses brand performance and initiatives.
- System Alignment (25%) - Build Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).b
- Talent development (10%) – Conduct audit on marketing personnel against agreed role descriptions and competencies; Build skills within the brand team in all areas of the Marketing Mix driven off an RGM planning mindset & integrated BPPC execution.
FINANCIAL/JOB SCOPE
- Accountable for Brand P&L
- Brand totals for: Unit cases, Gross Profit, DME, Brand Contribution
- Brand health measures
ORGANIZATION IMPACT/ INFLUENCE
- (BU) Brand Manager: DMD, BU Strategic Marketing Manager, BU and SBU Specialist teams, Franchise Marketing teams (where applicable), Bottler senior managers, supplier/agency mgmt. & account management, Channel marketing
- Nature and Purpose of the Interaction: Develop and align brand marketing and business strategies and plans to deliver sustainable system profit growth.
RELATED JOB REQUIREMENTS/ QUALIFICATIONS
Technical Skills:
- Develop Brand Plan
- Maintain Brand Essentials
- Develop and Implement Promotional Activities
- Activate Brand Mix
- Manage Brand Communication Strategy
- Secure Bottler Integration
- Manage Commercialisation Process
- Manage Research Process
- Fluent in English and French
Competencies (Leader of Self)
Drives Innovative Business Improvements
► Develops unique ideas that can be used to address business issues and improve the organization
► Focuses on projects and initiatives that deliver differentiated value to the organization
► Leverages internal insights and external best practices to promote leading edge thinking
► Responds to customer needs with expert quality and timeliness that contribute to successful outcomes
► Analyzes and influences new ideas to push own thinking and generate exceptional results
► Designs new solutions by challenging and enhancing current processes with industry inputs
► Continuously seeks to improve processes versus settling for the status quo
Balances Immediate and Long-Term Priorities
► Aligns priorities with clear, focused decisions that contribute to moving our vision forward
► Translates strategic messages from leaders into deliverables that provide immediate impact
► Understands his/her role in building and delivering short- and long-term results to the business
► Uses subject matter expertise as an individual differentiator to achieving results
► Works with teammates in other functions and geographies to plan for future objectives
► Creates plans that support the initiatives outlined in the Manifesto for Growth
► Thinks about the entire System when making decisions with long-term business impact
Delivers Results
► Meets or exceeds individual performance expectations to produce exceptional results
► Organizes responsibilities so measures and outcomes are aligned with business strategies
► Overcomes risks and obstacles by proactively managing their potential impact
► Aligns everyday activities with the organization’s desire to achieve competitive advantage
► Possesses a strong desire to win and takes responsibility for critical outcomes
► Aligns individual goals to deliver focused, value-added, cost efficient solutions
► Sets stretch objectives that are constantly reevaluated to ensure organizational movement
Imports and Exports Good Ideas
► Strives to be a role model for collaboration, idea generation and knowledge transfer
► Leverages best practices and leading-edge ideas to shift organizational and team thinking
► Uses data from multiple constituents to devise plans and tactics for competing in the marketplace
► Builds internal and external relationships that result in leveraged solutions to the business
► Embraces change and understands the positive role it plays in achieving our business goals
► Uses personal ideas and industry information as inputs to moving others to action
► Strives to build profitable, long-term relationships that drive value across the System
Develops and Inspires Others
► Plays an active role in the recruitment, retention and recognition of peers across the System
► Understands and leverages strengths and capabilities of self and others to maximize the team
► Capitalizes on experiences and opportunities for growth by sharing lessons with others
► Demonstrates an awareness of personal impact by adapting and adjusting to uncomfortable situations
► Seeks out and accepts perspectives from multiple sources and identifies opportunities to use them
► Recognizes differences in others and uses individual awareness to increase business impact
► Leverages appropriate networks to set and achieve business results
Lives the Values
► Demonstrates personal commitment to our Values, holding self and others accountable
► Establishes and cultivates open, candid, trusting relationships with other team members
► Exhibits excitement and support around the work we’re doing on the Manifesto for Growth
► Commits to placing company interests ahead of personal agendas
► Takes ownership for promoting and protecting our image internally and externally
► Embraces change and demonstrates clear commitment to the success of TCCC
► Makes personal decisions that impact our ability to drive organizational success
Required Experience
- 6 years brand marketing experience in a FMCG environment.
EDUCATIONAL REQUIREMENTS
Bachelor’s Degree
CULTURAL DIVERSITY
Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.
ANALYSIS
- Business issues (full spectrum) – brand level across markets in geography
- People issues (full spectrum)
TRAVEL REQUIREMENTS
Significant travel may be required
ADDITIONAL INFORMATION
Brand Manager and Senior Brand Manager role has the same core competencies. The influencing factors for a Senior Brand Manager role will include time in business, strategic importance of brand, contribution of brand to total business and the like. Within the Franchise environment a higher degree of strategic direction will be provided by the BU, meaning the focus of the Franchise Brand Manager will be on shorter term plans.
APPLY
